Why Should You Attend?

What is an event description?

So just what is an event description? In a nutshell, it’s a piece of copy that tells people the basic information they need to know to decide whether or not they want to attend the event. It should always include the 5 W’s (who, what, when, where, and why) and, if necessary, an H for how.

Below, we will take a look at some event description examples that will make this concept a bit clearer. First, though, let’s take a look at exactly why descriptions are so important and how to write great copy to get people in the door.